A woman with dark hair and tattoos, smiling, wearing a black sports bra and shorts, posing against a plain white background.

Design that builds confidence, clarity, and connection

You’ve built the business — now it’s time for your brand to grow with you.
At SHOOK Studio, I help health and fitness brands evolve through visual rebrands and graphic design that blend strategy with style. My focus is on creating work that feels aligned, confident, and distinctly yours. So your audience recognises your expertise before you even say a word.

Explore SHOOK Services

8+

YEARS IN COMMUNICATION DESIGN

2021/22

Black and white image divided vertically with abstract patterns on both sides, featuring irregular shapes and textures.
Comparison of two typical black-and-white film negatives showing images of the Superman logo and a person standing in front of a building.

REAL MEDIA AWARDS WINNER FOR BEST EMERGING DESIGNER

15+

BRANDS SHAKEN AND COUNTING

Two Polaroid photos of women participating in bodybuilding competitions, one outdoors and the other on stage.

SHOOK Studio was born from my love of design and the pursuit of growth…

I launched SHOOK during my first bodybuilding prep (do not recommend lol), when I realised the same discipline and strategy it takes to build a strong body also builds a strong brand.

With a Bachelor’s in Communication Design, a Post Grad in UX & Web Design, and a Real Media Award for Best Emerging Designer, I’ve spent years helping business owners bring clarity and confidence back to their brands. I often get told by clients that I’ve “captured the essence” of who they are, or my personal favourite “you’re a wizard”.

At its core, SHOOK exists to help professionals in the health and fitness space align their visuals with their values. When your brand feels right, showing up becomes second nature, and that’s where real confidence begins.

Stay shakin’, Leesh xx

  • “She captured the essence of me in a brand — I didn’t even know what I wanted until I saw it.”

    Alicia took my idea and connected it with me as a person. She listened, cared, and somehow turned my scattered thoughts into a brand that feels like home. Every detail reflects who I am and what I stand for. I’ll never use another designer — she’s pure magic.

    - Trissy, A Snippet of Chaos

  • “She goes above and beyond — and somehow makes it all look effortless.”

    Working with Alicia from SHOOK Studio has been a total game-changer for my business. She brings wild ideas to life with so much passion and detail, always hitting the brief perfectly. I’ve been working with her for years and have never once needed to request a change. That’s how dialled-in she is.

    - Becc, Australian Posing School

  • “My branding finally tells the story of my business.”

    Alicia is creative, proactive, and genuinely passionate about what she does. She worked so hard to bring my vision to life, and the end result was beyond perfect. My branding now encapsulates the story of my business — I was truly shook.

    - Kristina, The Posing Boutique

  • “She’s thorough, thoughtful, and makes the whole process feel easy.”

    If you’re thinking of rebranding or need a logo design, you’ve found your go-to girl. Alicia is it. I can’t express how much I love her ethics, her personality, and her designs — and how she operates to find the perfect fit for YOU. She’s thorough, thoughtful, and keeps you involved every step of the way. My advice? Just dive in and get it done. She’s got what you need.

    - Cass, Cass O Coaching

  • Design isn’t decoration, it’s communication. Every choice we make is about creating connection with your audience. If it doesn’t connect, the message lands wrong… and so does their impression of your business.

  • Consistency builds confidence. When your visual identity show up the same way every time, your audience learns to trust you. If your brand feels unpredictable, so will your business.

  • Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Integer id nunc neque. Phasellus ornare nisl arcu, eu condimentum ipsum pulvinar eu. Sed molestie accumsan dolor sed lobortis. Sed eu nibh commodo, ultricies arcu nec, sagittis dolor. Nulla quis nunc sagittis, molestie eros id, sodales ex. Fusce sollicitudin blandit dui, et blandit velit placerat id. Nam imperdiet massa augue, ut gravida quam ullamcorper sed

  • Authenticity is your advantage. When your brand reflects your real values and personality, you become instantly recognisable and stand out within your industry.

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Collection of branding guideline sheets featuring logo styles, color palettes, brand assets, and font selections with a primarily pink, black, white, and purple color scheme.

We’re the perfect match if…

You’ve been in business a few years and your brand no longer reflects your growth.

You want design that feels strategic, confident, and true to you.

You’re ready to hand things over to someone who gets your vision.

You care about the details and how your brand makes people feel.

You’re serious about elevating your business (but still love to have a laugh along the way).

brand style sheet

Explore SHOOK Services

Discover how we can evolve your brand through visual rebrands and graphic design that elevate your confidence and help you connect with your audience.

Explore services
A woman with short dark hair smiling and looking at the camera, in athletic attire, posing against a plain background.

Book a Brand Check-In

Not sure where to start? Let’s chat it through. A Brand Check-In Call helps you find clarity, direction, and the next best step for your business.

Yeah, I'm ready!