Black and white photo of a woman with shoulder-length dark hair, wearing a blazer and necklaces, looking thoughtfully to the side.

Building brands that shake trends

For health & fitness businesses ready to align their values + visuals.

Transforming Ideas Into Identities

You’ve done the work to build your business, now it’s time to find the design that gives your audience (and you) the confidence to believe in it.

You’ve built the business. You’ve proven the idea. Now it’s time for your brand to look as professional as it feels. At SHOOK Studio, I help established businesses evolve their identity through visual rebrands and graphic design. Creating branding that not only looks good, but feels aligned. Because when your visuals reflect your value, you show up differently, and your audience can feel it. Great design builds trust, consistency builds confidence, and together they turn your brand into something unforgettable.

Start Your Brand Transformation

Ways to work together

The Visual Shake Up

For business owners ready to evolve their brand from good to unforgettable. The Visual Shake-Up is a complete design revamp built to realign your visuals with who you’ve become. Together, we’ll refine your logo, refresh your colour palette, and craft cohesive visuals that reflect your growth and vision so your brand finally feels as established and confident as you are.

Start your visual shake-up

Coming soon

SHOOK Brand Vault

A curated collection of semi-custom brand kits designed for business owners who want high-quality branding — fast. Each Vault brand is built with the same attention to detail as a full design package, giving you the confidence of a custom look without the long turnaround.

Not sure? Let’s check in.

Maybe you’re between ideas. Maybe your brand just doesn’t feel like you anymore. Either way, you don’t have to figure it out alone. In a Brand Check-In call, we’ll chat about where you’re at, what’s next, and how design can help your business evolve with clarity and confidence.

Book Your Brand Check-In

“She captured the essence of me in a brand — I didn’t even know what I wanted until I saw it.”

Alicia took my idea and connected it with me as a person. She listened, cared, and somehow turned my scattered thoughts into a brand that feels like home. Every detail reflects who I am and what I stand for. I’ll never use another designer — she’s pure magic.
- Trissy, A Snippet of Chaos
“She goes above and beyond — and somehow makes it all look effortless.”

Working with Alicia from SHOOK Studio has been a total game-changer for my business. She brings wild ideas to life with so much passion and detail, always hitting the brief perfectly. I’ve been working with her for years and have never once needed to request a change. That’s how dialled-in she is.
- Becc, Australian Posing School
“My branding finally tells the story of my business.”

Alicia is creative, proactive, and genuinely passionate about what she does. She worked so hard to bring my vision to life, and the end result was beyond perfect. My branding now encapsulates the story of my business — I was truly shook.
- Kristina, The Posing Boutique
“She’s thorough, thoughtful, and makes the whole process feel easy.”

If you’re thinking of rebranding or need a logo design, you’ve found your go-to girl. Alicia is it. I can’t express how much I love her ethics, her personality, and her designs — and how she operates to find the perfect fit for YOU. She’s thorough, thoughtful, and keeps you involved every step of the way. My advice? Just dive in and get it done. She’s got what you need.
- Cass, Cass O Coaching

MEET THE FOUNDER

A woman with short dark hair in a blue cut-out swimsuit poses outdoors with greenery and a building in the background.

Alicia Ridley

DESIGN HYPE GIRL
BRAND BUILDER
QUADZILLA
CAFFEINE QUEEN

SHOOK Studio was born from my love of design and the pursuit of growth; in business, in the gym, and in life. I launched it during my first bodybuilding prep, where I learned that the same discipline and strategy it takes to build a strong body also builds a strong brand.

With a Bachelor’s in Communication Design, a Post Grad in UX & Web Design, and recognition as Best Emerging Designer at the 2021/22 Real Media Awards, I’ve worked across print, digital, and branding for businesses ready to evolve. Clients often tell me I captured the essence of who they are, and that’s what keeps me doing this. Helping people see themselves in their brand again.

Every project is about creating alignment between who you are and how your business shows up, building recognition, trust, and lasting confidence.

Read the shook story

8+

2021/22

15+

YEARS IN COMMUNICATION DESIGN (TWO DEGREES IN THE TOOL KIT)

REAL MEDIA AWARDS “BEST EMERGING DESIGNER”

BRAND TRANSFORMATIONS POWERED BY PASSION AND CAFFEINE

Three printed pages about color palettes, including sections on contrast, colors in use, and how to use your color palette, with colorful blocks and a woman in fitness attire on one page.

The Palette Playbook

A free interactive resource designed to help you see your brand colours in action.

Most people pick colours because they look good together but great branding is about more than aesthetics. The Palette Playbook helps you test, analyse, and understand how your colours actually work: how they communicate, complement, and build recognition.

Your Next Step Starts Here

Ready to see what’s next for your brand? Let’s talk it through. In your consult call, we’ll dive into where your brand is now, what’s holding it back, and how design can help you move forward with confidence.

Let’s Check In