A woman carrying a beige tote bag with the words 'Eco Conscious Living Depot' printed on it, standing indoors in a grocery store or market.
Three smartphone screens displaying social media posts with fitness, health, and lifestyle themes, surrounded by illustrations of a butterfly and stars.

Your brand deserves better than DIY. Let’s fix that.

If your visuals aren’t reflecting the quality of your business, it’s time for a shake up.
From identity design to content support, SHOOK gives you the tools, structure and polish to show up with branding that feels intentional and effortless.

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Visual Identity Design

Semi-Custom Kits

Two black-and-white photographs of a man with a beard and glasses, wearing a dark turtleneck sweater, seated at a table with books and papers, in a study or library setting.
Two side-by-side black and white images, with the left side displaying a line drawing of a group of intertwined hands, and the right side showing a simple silhouette of a person's head in profile facing to the right.

Design Partnerships

Colorful gradient background with text reading 'the VISUAL SHAKE UP', where the 'U' is a stylized pencil

visual identity design

The Visual Shake Up

Your business has evolved. Your branding hasn’t.
The Visual Shake Up is a streamlined, strategic identity package designed for small business owners who want branding that finally feels aligned, intentional, and easy to use day-to-day.

Inquire here
Learn more
Logo for Brand Vault featuring a large paragraph symbol, surrounded by a pink pen, a black heart, a beige tag, and a blue 'T' block, with the text 'BRAND VAULT' underneath.

semi-custom brand kits. Fast turnaround. Zero overwhelm.

The SHOOK Brand Vault

If you’re early in business but want to show up with confidence, consistency and a visual identity that actually represents you (and not a generic Canva logo). The SHOOK Brand Vault is your shortcut.

Each kit is only sold once and is professionally designed, thoughtfully structured, and customised to your business.

COMING SOON
A laptop with a colorful gradient screen displaying a logo for Shook Studio, featuring a black circle with white text and a stylized "S" in the center, on a black background.

COMING SOON

Squarespace Website Design

Squarespace website design will be launching later this year.
Thoughtful, brand-led websites built in Squarespace. Designed to be easy to manage, flexible as you grow, and aligned with your visual identity.

If a Squarespace website is on your radar, keep an eye on this space.

  • “She captured the essence of me in a brand — I didn’t even know what I wanted until I saw it.”

    Alicia took my idea and connected it with me as a person. She listened, cared, and somehow turned my scattered thoughts into a brand that feels like home. Every detail reflects who I am and what I stand for. I’ll never use another designer — she’s pure magic.

    - Trissy, A Snippet of Chaos

  • “She goes above and beyond — and somehow makes it all look effortless.”

    Working with Alicia from SHOOK Studio has been a total game-changer for my business. She brings wild ideas to life with so much passion and detail, always hitting the brief perfectly. I’ve been working with her for years and have never once needed to request a change. That’s how dialled-in she is.

    - Becc, Australian Posing School

  • “My branding finally tells the story of my business.”

    Alicia is creative, proactive, and genuinely passionate about what she does. She worked so hard to bring my vision to life, and the end result was beyond perfect. My branding now encapsulates the story of my business — I was truly shook.

    - Kristina, The Posing Boutique

  • “She’s thorough, thoughtful, and makes the whole process feel easy.”

    If you’re thinking of rebranding or need a logo design, you’ve found your go-to girl. Alicia is it. I can’t express how much I love her ethics, her personality, and her designs — and how she operates to find the perfect fit for YOU. She’s thorough, thoughtful, and keeps you involved every step of the way. My advice? Just dive in and get it done. She’s got what you need.

    - Cass, Cass O Coaching

A black cat with orange eyes sitting on a windowsill at night.
A black silhouette of a woman dressed in a flowing dress standing with a long scroll of paper in her hand.
A muscular woman wearing a revealing blue swimsuit posing outdoors with greenery in the background.

MEET THE FOUNDER and your new DESign BFF

Alicia Ridley

SHOOK Studio was born from my love of design and the pursuit of growth; in business, in the gym, and in life. I launched it during my first bodybuilding prep, where I learned that the same discipline and strategy it takes to build a strong body also builds a strong brand.

With a Bachelor’s in Communication Design, a Post Grad in UX & Web Design, and recognition as Best Emerging Designer at the 2021/22 Real Media Awards, I’ve worked across print, digital, and branding for businesses ready to evolve. Clients often tell me I captured the essence of who they are, and that’s what keeps me doing this. Helping people see themselves in their brand again.

Every project is about creating alignment between who you are and how your business shows up, building recognition, trust, and lasting confidence.

DESIGN HYPE WOMAN
BRAND BUILDER
QUAD QUEEN
COFFEE DEPENDENT

Read the shook story

8+

YEARS IN COMMUNICATION DESIGN (TWO DEGREES IN THE TOOL KIT)

2021/22

REAL MEDIA AWARDS “BEST EMERGING DESIGNER”

15+

BRAND TRANSFORMATIONS POWERED BY PASSION AND CAFFEINE

Your Next Step Starts Here

Ready to see what’s next for your brand? Let’s talk it through. In your consult call, we’ll dive into where your brand is now, what’s holding it back, and how design can help you move forward with confidence.

Let’s Check In